Steven Orkin has established a unique
place in the music industry; almost
as unique as the path that got him there. A former advertising
agency executive who started his career in corporate marketing,
Orkin uses his skills to help artists navigate their businesses.
After earning a degree in English literature at the
University of Cincinnati, Orkin began his career behind the news desk at
television stations in Cincinnati and Cleveland. He wrote and co-produced
hundreds of news stories and also coordinated an
original news project called “News Neighbors.” The project’s
purpose was to gather and report more positive stories about urban neighborhoods.
After nearly two years in television, Orkin accepted a marketing position at
MBNA Corporation, then the world's largest independent issuer of credit
cards. It was at MBNA where Orkin's liberal arts background came
face-to-face with an untapped business sensibility.
At MBNA, Orkin learned the business of direct response and customer
relationship marketing. He helped grow many of MBNA’s affinity credit
card programs through direct mail, telemarketing, direct promotions and
advertising. This created a foundation of business acumen that would allow
the more creative side to come through.
After four years with MBNA, Orkin
moved into an account management position at Wyse Advertising. He
gained a wide range of strategic marketing experience working with a major
electric utility, B2B publishing companies, a retail jewelry chain, and
After three years with Wyse, Orkin was invited to join a small
business-to-business marketing communications firm. The firm was eventually
bought by a larger agency and Orkin, along with most of the employees who
came over from the smaller firm, was laid off.
Just a week before losing his job, Orkin had won a new account for the
agency. Upon hearing of the layoffs, the company expressed an interest in
staying with Orkin. Starting with this one client, Orkin decided to begin
While prospecting for new business,
Orkin came upon the Web site of legendary drummer Dave Weckl. They next thing he knew, he was pitching ideas
to Weckl at the NAMM Show in Anaheim, California. 12 years later, Orkin has
managed countless promotions for Weckl - including a highly successful crowd
funding project that achieved 170% of goal and more than 2,300 customers.
Since then, Orkin has completed wide-ranging work for
Weckl drummers Steve
Smith, Peter Erskine, Tommy Igoe, and more. He has also
worked with guitarist Oz Noy, Mike Stern and
Mayer (Jimmy Buffett).
In 2007, Orkin launched Drum Fantasy Camp. Now in its
11th year, the camp is one of the largest of its kind in the world
- attracting drummers from 15 countries each year to learn from some
of the world's most accomplished drummers.
Orkin is driven by the social and spiritual consciousness of
music. He feels that many musicians are vulnerable in the business
world; that they need an advocate.
This is the mission of